… we have created machines: search engines. But for a search engine, you need search terms. And how do you find them? Especially when looking for a job, this is not such a trivial question. It seems easy when there is a clear job title that is also used consistently. Internist or cardiologist, for example. But already with the jobs that business economists are interested in, it can be difficult. Is the „assistant to the managing director“ now practically a vice managing director, who perhaps even has more responsibility than the managing director himself, or is it only an administratively supporting auxiliary activity?
If it becomes difficult to find search terms, it can help, even in the digital age, to take a large sheet of paper and write down what you want to do, what you can do, in the job you are aiming for. Your own skills, competencies, experience, and then what the profession demands or could demand of you. A few days later, a critically reflective look at this sheet might bring up exactly the four or five keywords that will make the job search more successful. We wish much success!
